Not a grain of truth in Weetabix stats

Not a grain of truth in Weetabix stats

“Britons eat an average of 336 Weetabix a year each,” you claim (Weetabix workers to hold four-day strikes over pay and conditions, 8 November). Let’s do some maths. The population of the UK is 68,366,392. If everybody ate 336 Weetabix, this would give an annual total consumption of 22,971,107,712 Weetabix.

But not everybody eats Weetabix and some don’t eat cereal at all. You say that Weetabix accounts for 7% of UK cereal sales. So let’s make a generous estimate that 5% of the population (3,418,320) eat Weetabix. To come up with an average of 336, this 5% would have to eat 18.4 Weetabix a day. I don’t think so.
Alan Woodley
Northampton

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